Privacy Policy
Effective Date: June 10, 2025
Last Updated: June 10, 202
Introduction
DFW VERTICAL FARMS LLC (“we,” “us,” or “our”) operates the website https://www.LVLUPMICRO.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our Site.
By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use our Site.
Information We Collect
We collect various types of information from and about users of our Site, including information that may identify you (“personal information”):
Information You Provide to Us Directly.
Contact Information: Name, email address, postal address, phone number.
Account Information: Username, password, and other registration details.
Transaction Information: Details of your purchases, payment information (e.g., credit card number, billing address – * please note: we process payments through ( STRIPE ) third-party payment processors who handle your full payment card details directly; we do not store full payment card numbers on our servers*), shipping address.
Communications: Information you provide when you communicate with us, such as customer service inquiries, feedback, or survey responses.
User Submissions: Comments, reviews, or other content you submit to the Site (as outlined in our Terms of Service).
Information We Collect Automatically (via Cookies and Tracking Technologies):
When you visit our Site, we, or our third-party service providers, may use cookies, web beacons, pixels, and other tracking technologies to automatically collect certain information about your equipment, Browse actions, and patterns, including:
Device Information: IP address, browser type, operating system, unique device identifiers.
Usage Data: Pages viewed, links clicked, time spent on pages, referral URL, search queries, and other navigation data.
Location Information: General geographic location inferred from your IP address.
Information from Third Parties:
We may receive information about you from third-party service providers, such as payment processors, analytics providers (e.g., Google Analytics), advertising networks, and social media platforms, in accordance with their privacy policies.
How We Use Your Information
We use the information we collect for various business and commercial purposes, including:
To Provide and Maintain the Site and Services: To present our Site and its contents to you, process your orders, fulfill your purchases, and manage your account.
To Improve Our Products and Services: To understand how you use our Site and products, troubleshoot, and enhance user experience, product offerings, and customer service.
For Communication: To send you order confirmations, shipping updates, customer service responses, marketing communications (with your consent where required), and other information related to your use of the Site.
For Marketing and Advertising: To send you promotional materials, special offers, and personalized content, and to facilitate targeted advertising. You can opt-out of marketing communications as described in Section 7.
For Security and Fraud Prevention: To detect, prevent, and respond to potential fraud, unauthorized transactions, and other illegal activities.
For Legal Compliance: To comply with legal obligations, enforce our Terms of Service, and protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.
For Analytics: To analyze trends, administer the Site, track users’ movements around the Site, and gather demographic information about our user base.
How We Disclose Your Information
We may disclose your personal information to third parties for the following purposes:
Service Providers: We share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, order fulfillment, shipping, website hosting, data analysis, marketing, customer support, and IT services. These parties are contractually obligated to keep personal information confidential and use it only for the purposes for which we disclose it to them.
Affiliates: We may share information with our current or future affiliates for business and operational purposes.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
Legal Requirements and Law Enforcement: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena), or to protect our rights, privacy, safety, or property.
With Your Consent: We may disclose your personal information for any other purpose with your express consent.
Analytics and Advertising Partners: We may share data with analytics and advertising partners to understand user behavior and deliver targeted advertisements. This may include sharing identifiers and usage data.
We do not sell your personal information in the traditional sense (i.e., exchanging it for monetary compensation). However, some of our sharing of information with third parties for purposes like cross-context behavioral advertising may be considered a “sale” or “sharing” under certain U.S. state privacy laws (e.g., California, Virginia, Colorado).**
Cookies and Other Tracking Technologies
We use cookies and similar tracking technologies to track the activity on our Site and hold certain information.
Cookies: Small data files stored on your device that help us improve your experience, analyze Site usage, and facilitate advertising.
Web Beacons/Pixels: Electronic files used to record information about how you browse the Site and interact with emails.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. For more information about how to manage your cookie preferences, please refer to your browser’s help documentation.
Your Privacy Choices and Rights
Depending on your state of residence, you may have certain rights regarding your personal information. These rights may include:
Right to Know: The right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which it is collected, the purposes for collecting or selling it, and the categories of third parties with whom we share it.
Right to Delete: The right to request the deletion of personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing: The right to opt-out of the “sale” or “sharing” of your personal information (as those terms are defined under applicable state laws).
Right to Correct/Rectify: The right to request correction of inaccurate personal information.
Right to Limit Use and Disclosure of Sensitive Personal Information: If applicable, the right to limit the use and disclosure of sensitive personal information.
Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
To exercise your rights:
Please submit a verifiable consumer request to us by:
* Emailing us at: info@lvlupmicro.com
* Writing to us at: DFW VERTICAL FARMS, LLC, 7800 Windrose Ave, Plano, TX 75024
We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.
Marketing Opt-Out:
You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails. Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages related to your account or transactions.
Do Not Track (DNT) Signals:
Some web browsers may transmit “Do Not Track” signals. We currently do not respond to DNT signals from web browsers.
Data Security
We have implemented reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Children's Privacy
Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site or through any of its features, make any purchases through the Site, use any of the interactive or public comment features of this Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.
Lawful basis
Our Site may contain links to third-party websites that are not operated by us. This Privacy Policy does not apply to the practices of third parties. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgement of the modifications and your consent to abide and be bound by the modified Privacy Policy.
Contact Information
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
DFW VERTICAL FARMS, LLC
7800 Windrose Ave
Plano, TX 75024
Email: info@lvlupmicro.com
Hours of Operation: Mon-Fri: 8:00 AM – 4:00 PM CST
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | U |